Tag Archives: Amazon

Barely scraping by on $300,000 a year

An Amazon engineer whose story went viral recently for telling Business Insider that he was barely making it on a $300,000 annual salary.

Mr. Jain stated he did not feel financially secure at all while living in a high cost city like Seattle.

I kid you not. You can see the headline of the article below.

This dude is in the top 10 percent of income in America.

This article reads like an episode of Billions or Fleishman Is in Trouble.

Fleishman Is in Trouble is a 2022 limited series streaming on Hulu starring Jesse Eisenberg as Toby Fleishman. Adapted from Taffy Brodesser-Akner’s bestselling novel, the show follows a newly separated New York doctor whose sudden sexual popularity and parenting skills are tested when his ex-wife (Claire Danes) mysteriously drops off their kids and disappears.

Fun Fact: I actually wrote a blog post called My So-Called Finances as a salute to the incredible talent of actress Claire Danes. See my post here My So-Called Finances

Fleishman delivers this line in response to someone questioning their lifestyle:

“Excuse me, I make almost $300,000 a year. I am a rich man in every single culture except the 40 stupid square blocks that you insist we live within.”

New York City is the overall most expensive city in New York, with Manhattan boasting some of the highest real estate and living costs in the world.

The ranking from GoBankingRates found 13 municipalities with populations over 2,500 where residents spend at least $10,000 on monthly necessities alone. 

The study looked at 2025 average home values, as well as mortgage payments and costs of groceries, utilities, health care and transportation.

Manhattan is on of those places where expenses can easily top $10,000 per month.

This show was primarily filmed in and around New York City, with extensive location shooting throughout Manhattan, Brooklyn, Queens, and the Bronx.

The breakdown below highlights the exact, localized centers of wealth depending on what type of location you are looking for:

1. New York City

As a whole, NYC requires the highest cost of living and housing in the state. Manhattan leads the pack, with hyper-luxury areas commanding astronomical figures.

  • Most Expensive Neighborhood: Hudson Yards is recognized as the most expensive neighborhood in NYC, with a median sale price of roughly $5.95 million. TriBeCa is a close second, routinely seeing median sale prices around $4.15 million.
  • Rental Costs: The average rent in Manhattan fluctuates between $5,200 and $5,600, though ultra-luxury pockets like Sutton Place can see median rents soar well beyond $8,000 per month.

2. Incorporated Cities & Suburbs (Outside NYC)

If you exclude the five boroughs, the highest costs of living shift to elite suburban enclaves in Westchester County and Long Island, per CBS news.

  • Scarsdale (Westchester County): Tops the list for incorporated New York cities due to its extraordinarily high cost of living, premier school systems, and massive estate home values.
  • Sands Point (Long Island): Located on Long Island’s Gold Coast, this area boasts average home values approaching $3 million, with massive monthly mortgages and high property taxes.
  • Rye & East Hills: Both of these locales rank alongside Scarsdale as some of the most expensive non-NYC cities in the state, driven by proximity to the city and waterfront luxury.

For more context, Manhattan has a land area of approximately (22.66) square miles, and an additional (11.2) square miles of water, bringing its total area to roughly (33.8) square miles.

According to CNBC, to be in the top 10% of households in the United States, you need an annual income of at least $251,036 or a net worth (total assets minus debts) of approximately $1.6 million to $1.8 million.

Nationwide thresholds for the top 10% vary depending on whether you are measuring annual income or overall wealth:

Income (Annual Household Earnings)

  • National Threshold: Households earning $251,036 or more make up the top 10% of earners. (For context, the national median household income is around $83,730).
  • By Location: The exact number changes significantly depending on where you live. For example, in California, you generally need to make over $311,000 to be in the top tier, while in states like Mississippi, the top 10% threshold is closer to $200,900.
  • Individual Earners: For single filers without combined household incomes, breaking into the top 10% starts around $135,000 to $170,000, depending on age and location.

Net Worth (Total Assets & Investments)

  • National Threshold: A household requires a net worth of roughly $1.8 million to be in the top 10%.
  • By Age: Net worth expectations shift heavily depending on your stage of life. While the threshold is around $1.6 million across all ages, that figure climbs closer to $3 million for households in their 60s

Even though Washington has no state income tax, which helps him save about 10% more of his take-home salary, he still feels it’s not enough to support his family of four.

Mr. Jain is a senior product manager at Amazon. He moved from one high cost state, California, to another one; Seattle, where the median home price is $850,000.

He is feeling the squeeze because of being in a single-income household with a wife, a child, and another kid on the way, which makes things feel tight with the rising costs of healthcare, childcare, and living expenses.

The problem with using a high income as a signal of success or failure in life is it often comes with consequences. This is especially true once kids enter the picture. The goalpost keeps moving. The barometer for success gets higher.

They say if you want to lessen the pool of highly qualified applicants or increase your options of better candidates such as those applying to Yale or Harvard, then just keep increasing the selection criteria for more exclusivity.

In the 1960s, less than 30% of all married households were dual-income families. That number has now more than doubled to more like 60%.

There are reasons for this change. Having children is more expensive than it used to be. The cost of education is higher. The cost of childcare is higher. The cost of housing is higher. The cost of transportation is higher.

Everything is more expensive.

And this gentleman believes $300,000 just isn’t enough to make it out here.

So what gives?

How did we get here?

Let’s break down his income and expenses shall we.

His monthly take-home pay is about $12,000 after taxes and 401(k) contributions.

Considering that the average annual wage in the U.S. is approximately ($64,505) to ($66,622) for individual workers, I would say $300,000 should be more than adequate to take care of a family. However, living in high cost states can definitely hold your wallet hostage with how quickly the monthly bills add up!

Housing is a big ticket line item with a high fixed expense

Mr. Jain lives 30 miles north of downtown Seattle in a four-bedroom single-family home. The area he lives in has a strong school district, and many people moved here during the remote-work boom. He bought his home in 2023. His mortgage is about $5,000 a month, including taxes and insurance.

This would estimate that he has a home with a $600,000 mortgage.

On a $12,000 take-home of salary, this is a huge chunk of his income at about 41 percent.

Utilities total about $800 a month. That includes about $300 for electricity and water, which also covers charging his Tesla at home; $125 for sewer; $20 for gas; $130 for trash; $70 for internet; and $100 for phone.

Just housing and utilities take up 50 percent of his take-home pay!

He pays $750 per month for a family health insurance plan.

Debt is pretty significant as well for this guy.

He has around $20,000 in personal debt from expenses and travel last year. He also is carrying mortgage debt from his home and an investment property. In addition, he has a Tesla with a car payment, but he has fully paid off a Range Rover.

Groceries is another big bill for this family. Their Costco bill alone is around $1,500 a month, including groceries, household items, decor, toys, and more. Outside of Costco, they spend another $400 to $500 monthly on additional groceries.

Hiring help also costs a pretty penny.

They hire nannies on an as-needed basis, which costs about $100 to $250 per day, depending on the hours. In a single-income household since his wife isn’t working right now, childcare expenses feel significant regardless of income. Between childcare, healthcare, and the general cost of living, expenses add up quickly.

No kidding!

I paid my taxes, got my car repaired, and went to the salon and spent about $5,000 in one week!

I mean, it’s hard out here for a pimp, trying to get this money for the rent! And rent is always due on the first!

Transportation costs add up quick too

He does have a Range Rover that is fully paid off, though he still spend about $100 a month on gas. There is a $630 monthly payment on his Tesla. And when he travels outside the Seattle area he spends an additional $50 to $100 on public charging. Car insurance is about $260 a month total for both their vehicles.

Big Savings Goals

Mr. Jain has a goal to retire around 50

Within the next 10 years, he stated he should be able to add another $1 million to his assets. He contributes about $2,000 a month to his 401(k) and about another $2,000 a month in cash. In total, he saves roughly $50,000 a year.

That is massive! He is saving $100,000 every two years!

Being a financial independence blogger, seeing that level of saving just warms my heart. Being financial independent (FI) gives you options in life and allows you to walk away from bad jobs and stressful situations. I am all for being FI.

I started my million-dollar financial freedom journey back in 2012.

I’ve gone from $25,000 to about $600,000.

I am just 3.5 years away from $1 million in investable assets. I estimate that I would have this amount in my 401k in about 1200 days based on what I am investing and earning in interest and dividends.

Getting back to the story, he stated that he would feel more comfortable earning between $400,000 and $450,000. That would make him feel more financially secure.

That statement above is what caused the uproar online as many people feel that earning $300,000 should be more than enough to meet your basic needs and living expenses and then some.

However, after adding up all his after-tax expenses, I estimate he is spending approximately $11,400 per month. That leaves very little left over from his $12,000 net pay.

The real reason he feels that $300,000 is not enough is because his fixed expenses are so high.

Although he is saving a ton of money before and after-tax, with his mortgage and utilities gobbling up 50 percent of his take-home pay, makes a huge dent in his wallet!

Just paying off the $630 car payment for the Tesla would free up some cashflow right there that he could put in an emergency fund.

He is still trying to also add money to his kids 529 plans for college.

That’s another bill!

However, he is basically maxing out his 401k with the $2,000 he puts in there every month, which is $24,000 a year. Therefore, he is not being frivolous with his earnings.

If he started maxing out his 401k at age 30, then within 17 years, he would have over $1 million saved for retirement with a 10 percent return.

In my POV, he is doing very well.

I personally do not want high fixed expenses, as I prefer to increase my savings rate every year.

The lower the expenses, the higher the savings rate.

The more you earn, the more you are taxed.

Therefore, you should aim to save more as your investments grow tax-free. Additionally, in a Roth IRA your money grows tax-free and is withdrawn tax-free which is the double advantage of this savings vehicle.

So if you are one of the chosen few lucky enough to get your hands on $300,000, then max out your 401k and Roth IRA.

Your future self will thank you.

About the Author

Miriam started Greenbacks Magnet in 2016 to keep a scorecard of her goal of $1M in investable assets. Armed with a Master in Management (MiM) and a calculator, she teaches readers how to achieve financial independence while also helping them learn how to smell the roses along the way. The palpable response she got from sharing her personal finance goal in a public speaking course at Georgetown University encouraged her to share her story and teach finance on her website. She invests in AI companies as artificial intelligence is the new iPhone of the moment as she likes to invest in companies that are disruptive.

Down the Financial Freedom rabbit hole: $303,980.45 down {$196,019.55 to go}

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`Curiouser and curiouser!’ cried Alice – Alice in Wonderland by Lewis Carroll

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My sentiments exactly Alice! As I watched the Suze Orman show trying to learn about personal finance, that is exactly what I thought to myself.

What is this strange new world called financial freedom? The more I watched her show, the more I wanted it.

Essentially, do I take the blue pill or the red pill?

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As the title of this post implies, I took the red pill.

Financial Independence. I wanted the ability to do what I wanted, whenever I wanted without being tied down to a 9-to-5. But how would I do it? I needed a plan.

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Much like the Scooby gang needed a Scooby trap, I was going to have to plan my way out of the rat race and into financial freedom. A financial road map. That’s what I needed.

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It was like what Gail Vaz-Oxlade of Til Debt Do Us Part would always say in the intro of her show, I needed to go from red to black. My investment picture of over more than a decade is listed below.

Here’s a sneak peak behind Greenbacks Magnet financial magic curtain. Up first, from red. Then fade to black. Or in my blogs case, green.

Financial chaos bleeds. Here’s the red.

  • Oct, 2023: -$16,000 (market + house value ↓ )
  • Sep, 2022: -$22,000 (market crash + loss of 2nd income)
  • Sep, 2021: -$15,000 (market crash)
  • Apr, 2020: -$20,000 (market crash continues + pandemic)
  • Feb, 2020: -$19,000 (market crash; where the bleeding really starts)
  • May, 2019: -$10,000 (market crash)
  • Dec, 2018: -$14,000 (market crash)
  • Oct, 2018: -$10,000 (market crash)
  • Feb 2018: -$4,900 (market crash)
  • Jan, 2016: -$4,000 (market crash)
  • Aug, 2015: -$5,000 (market crash)
  • Jun, 2013: -$4,000 (market crash)
  • Sept, 2012: -$14,000 (market crash + cash crash + got a new home!)
  • Feb, 2010 -$1,000 (market crash + got a new job!)
  • May 2009: -$3,000 (market crash + laid off)

Financial triage has prevailed. Here’s the black.

  • Nov, 2023: +$27,000 (market rebound + 2nd job + house value ⬆)
  • Oct, 2022: +$17,000 (market up + mad hustlin’ 2nd job)
  • Mar, 2022: +18,000 (market up + bought condo)
  • May, 2020: +27,000 (market rebound; the green starts rollin’ in)
  • Jun, 2019: +$9,800 (market rebound)
  • Jan, 2019: +$10,000 (market rebound)
  • Aug, 2018: +$6,300 (market up)
  • Feb, 2017: +3,900 (market rebound)
  • Mar, 2016: +$5,000 (market rebound + tax refund)
  • Oct, 2015: +$6,000 (market rebound)
  • Feb, 2015: +3,300 (market up)
  • Aug, 2014: +$2,000 (market up)
  • Jun, 2010: : +$4,000 (market rebound)
  • May 2008: +$2,000 (market up)
  • Dec, 2006: +$1,000 (got a new job!)

First, I got rid of any payday loans and made a promise to myself to not ever sign up for them or any car title loans. Done.

Second, I needed tp pay off my car loan and stay away from car payments. So I paid off my SUV and freed up that monthly payment of $448.65 in 2009. I have not had a car payment since. Done.

I needed to get rid of the $20,000 personal loan I took out for $333 monthly. Done.

I needed to increase my income. So I finished my bachelor’s and got a higher paying job. Done.

I needed a goal to aim for. I decided upon one short-term and one long-term and one sensational dream goal.

Short-term I needed a $10,000 savings emergency fund. Done.

Long-term I wanted to retire a multi-millionaire. So I needed at least $2 million. Sensational dream goal is $10 million. I decided to break this all up into smaller goals. Therefore, I would start by having investable assets of $100,000. Done.

Then $250,000. Done.

Next was $300,000. Done.

Although, having over a quarter of a million-dollars is an incredible feat in itself, I had no time to rest on my laurels. I must keep going.

Then I started to press on toward my next goal of $500,000. After that is accomplished, I will set my sights on $750,000. The next leg in the journey would be $1 million.

At that point, I would be a 401k millionaire.

The next goal is to double my money. I would get to my next several money milestones by increasing my 401k contributions by 1-2% every year.

No vacations unless they were paid for with cash.

I also got a second job to bring in more income.

I signed up for credit card and checking account bonus offers that brought in thousands.

I invested my old car payments in index funds like the VTSAX and individual stocks like Apple, Google and Amazon.

And every time I got paid I would put a small portion in my Roth IRA.

I also make sure to keep track of my investments every month.

I’ll breakdown more of my behavior on how I went from $0 to over $300,000 in my next post.

Stay tuned…

Stock CEO

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Merriam-Webster definition: Rockstar: a famous and successful singer or performer of rock music.

Greenbacks Magnet definition: Stockstar: a successful investor of stocks and index funds.

I knew there were only six ways to get rich rich: marry money, inherit money, build a successful business, exploit a talent, get lucky i.e. win the lottery, and spend less than you make and invest your savings wisely over a long period of time. That is basically it. The rest are details.

There are many roads and paths to wealth, but all of them come down to six once you weed out all the details. Wealth has to be pursued. It will not just fall into your lap. You have to work for it. The result of hard work is success. The success is measured in dollars. Even though money is just a tool and one barometer for measuring success it is the yardstick that lets you keep tabs on how far you can come in a job done well.

But as we all know building wealth is easier said than done.

It can be as elusive as getting those Taylor Swift Eras tour concert tickets! And like her, I have a blank space and I’ll plan to write millionaire after my name. Ha!

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After reading books like The Automatic Millionaire, The Simple Path to Wealth, Your Money or Your Life and a ton of celebrity autobiographies, it occurred to me that even on a modest income, you can rise out of the poverty ashes and rise like the phoenix to wealth.

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You just need a plan. If you tried your hand at the first five ways to wealth and failed, you could always be working on the sixth path of saving and investing your way there simultaneously.

If I could not be a ballplayer, rapper, or business owner, I could always invest my money and be the CEO of my stock portfolio. I could be a stock CEO. I could be a stockstar. No college diploma required.

There are 5.3 million millionaires and 770 billionaires living in the United States. Millionaires make up about 2% of the U.S. adult population. Therefore, if you make it to $1 million in investable assets, you are wealthier than 98% of the U.S. population.

Statistics show that the top 2% of the United States population has a net worth of about $2.4 million. On the other hand, the top 5% wealthiest Americans have a net worth of just over $1 million. Therefore, about 2% of the population possesses enough wealth to meet the current definition of being rich. Having $1 million will put you in a very exclusive club. The double comma club.

Although, the top 1% can earn as much as $955,000. Those annual earnings can seem far out of reach in a country where less than 10% of all households earn more than $200,000, according to the U.S. Census Bureau.

Working toward $1 million is still a lofty and worthy goal. Forbes reported in 2022 that the bracket’s minimum net worth is much higher — a cool $11.1 million. That would mean to be in the top 10% would be a minimum net worth of $1.1 million. This is an achievable goal. See some of my investments below.

My index funds are shown in dollar and my individual stocks are shown in shares.

Stock Portfolio

Investments2012201820202022/23
VTSAX$20,000$100,000$158,000$220,000
Amazon102
Apple2050100
Google330

Over time, I have increased my exposure in individual stocks while also investing in my index funds. I also decided to open up four different retirement accounts: Traditional IRA (Rollover from a previous job), Roth IRA, 401k and Roth 401k. I was able to get both the Roth and regular 401k from my employer(s) over the years. The IRA’s are what just happened over time.

Each retirement vehicle offers different benefits. In order to have more flexibility with my money I have two of each IRA and 401k. See below for definitions and pros and cons or the Roth 401k and IRA and more her from Empower.

What is a Roth 401k?
A Roth 401k is an employer-sponsored retirement plan. But unlike a traditional 401k, contributions are made with after-tax dollars.

The Roth 401k was introduced in 2006 to give Americans a new type of retirement savings vehicle to complement the popular Roth IRA, which was introduced in 1997. Roth IRAs and Roth 401ks are similar, but there are some pretty significant differences you should understand when deciding which one is right for you.

Pros and cons of a Roth 401k
A big advantage that the Roth 401k has over the Roth IRA is the possibility of an employer matching your contributions up to a certain percentage. Employer matches are the closest thing there is to “free money,” so if you’re deciding between a Roth 401k vs. a Roth IRA — keep this in mind. It’s also important to note here, though, that if you receive an employer Roth 401k match, the matching funds could also go into a traditional 401k.

A con, however, is that a Roth 401k account can sometimes have fewer investment options than a Roth IRA.

Pros and cons of a Roth IRA
On the flip side, Roth IRAs generally offer more investment options than Roth 401ks. With a Roth IRA, you generally have a large number of investments to choose from, including stocks, bonds, cash alternatives, and alternative investments. With a Roth 401k, you are limited to the investment options offered by your employer’s 401k plan.

However, one con of a Roth IRA is the income limit associated with this type of account. If you earn too much money, you won’t be able to contribute to this option. Roth IRAs also aren’t sponsored by an employer, which means that there is no employee contribution match.

The most distinguishing characteristic of 401(k)s, whether Roth or traditional, is the high contribution limit, allowing employees to save up to $22,500 per year in 2023. For workers over age 50, the ceiling is $30,000.

Meanwhile, annual IRA contribution limits are $6,500, while workers over 50 years old may contribute up to $7,500 per year.

A Roth 401(k) has a required minimum distribution beginning at age 73, but starting in 2024, the minimum distribution requirement will be eliminated entirely for Roth 401(k)s thanks to the SECURE Act 2.0, which was passed at the end of 2022. Previously, Roth 401(k) account holders could roll their plans into a Roth IRA and avoid the requirement entirely.

That means if you are one of the lucky ones with access to the Roth 401k, then you can essentially put money away for retirement with after-tax dollars and pay nothing on the earnings when you begin your withdrawals and no tax period in your retirement.

I knew that if I could make sure to always focus on investing a portion of my income that I could build wealth no matter what.

My definition of a stockstar is listed above. However, I have a barometer to measure my goal as well.

In order to be a Stock CEO and be one of the big boys, I looked at the compensation packages of CEOs in America. And CEOs are paid! The average salary of a Fortune 500 CEO is $15.9 million per year. The highest-paid Fortune 500 CEO is Elon Musk. In 2021, Musk saw compensation worth around $23.5 billion. He achieved this by exercising Tesla stock options given in a 2018 multiyear moonshot grant.

CEO pay has skyrocketed 1,460% since 1978.

CEOs were paid 399 times as much as a typical worker in 2021; that is up from 366-to-1 in 2020 and a big increase from 20-to-1 in 1965 and 59-to-1 in 1989.

The average CEO salary in the United States is $821,100 as of May 25, 2023, but the range typically falls between $620,600 and $1,057,900.

However, some CEOs like Warren Buffet accept a salary of $100,000. Some have gone so far as to take a salary of $1. For example, in 2010–11 Oracle’s founder and CEO Larry Ellison made only $1 in salary, but earned over $77 million in other forms of compensation. In some cases, in lieu of a salary, the executives receive stock options. Top CEOs like Elon Musk & Mark Zuckerberg take 1 dollar salary. and know the history of a $1 salary & perks that comes with a one-dollar salary.

Why do CEOs make $1?

The CEOs can afford to earn $1 as they make money through other ways like stocks and equity. This also helps them in avoiding taxes.

Who are the CEOs in the $1 salary club?

Some of the CEOs who take a $1 dollar salary are: Elon Musk (Tesla), Mark Zuckerberg (Meta formerly Facebook), Meg Whitman (Quibi), Larry Page Sergey Brin (Google).

Once I did my homework, I decided that I was going to be a stock CEO.

I may not be running a billion-dollar Fortune 500 company, but could manage a million-dollar stock portfolio.

Every dollar I invest would be my employee.

I would unleash these little worker bees to do their thing and help me build wealth with the power of compounding. That would be my equity pay package and golden parachute when I left work behind.

For example, Presidents / CEOs at companies that have raised Over 30M typically get between 250K and 5M+ shares. However, smaller companies that have raised Under 1M are more generous with their stock compensation as it ranges between 2 and 40%+ for Presidents / CEOs.

Therefore, I could reckon that a CEO of a small firm could get around 100K and between 10K-200K shares. Let’s say a small cap company like Ethan Allen, which has a share rice of $26.40 and a market cap of $667M, then a CEO would have between $263K and $5.28M in stock.

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Therefore, if I had bewteen1K and 10K in stocks or index funds such as GOOGL at $125 a share or the VTSAX at $101 a share, I would have $100K to 1.25M in investments. This is a CEO stock equity level right there. Having 10K in shares or $100K-1M in investments means you are a stockstar.

At 550K in investable assets, you are in the top 20% in net worth. At $1.1M, you are in the top 10% of net worth individuals. Think of it like this, if you can’t be a rap star, baller, or Rockstar, you can be a financial Rockstar. Just keep investing.

Like Rihanna, said:

To be what you wish
You gotta be what you are
Only thing I’m missin’
Is a black guitar index fund

hey baby I’m a Rockstar stockstar!

Debt ceiling bill signed: U.S. will not default

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America will be able to pay its bills.

The House of Representatives and Senate voted to pass the bill and President Biden signed it into law today.

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The market has been on a tear once the debt-ceiling bill passed.

The Dow went up 700 points on Friday and Google is up, way up!

As of 30 May, GOOGL stock price was up almost 40% year-to-date. That is great news for investors in the stock. GOOGL opened 2020 at $67.42 on 2 January 2020 and would close at $86.81 on 31 December, a 28% rise.

In its Q4 2021 earnings report, Alphabet announced its decision of a 20-for-1 stock split by way of a one-time special dividend on each share of the company’s Class A, Class B and Class C stock. Stockholders recorded in the company’s books at the close of business on 1 July 2022 received 19 additional shares of the same class of stock that they already held by the close of 15 July 2022.

Keep in mind that GOOGL was trading at $2,200 a share just before the split. The stock closed at $2,255.34 on 15 July 2022 and opened at a split-adjusted price of $112.64 on 18 July.

The reason they proposed the 20-for-1 was to make shares more accessible. If you invested $10,000 in Google’s IPO is more than $300,000!

Although, that much exposure to one stock can be pretty risky as anything over 10% of your portfolio can result in more losses than an investor would like.

That would mean you would need to have a $3 million-dollar portfolio to have this type of exposure to one stock. You may likely want to diversity in index funds such as the VTSAX or VFIAX to keep things more level.

My suggestion is now that we have averted a financial meltdown is to go and buy some stock. The upside can be tremendous if the market continues its upward trajectory.

The easiest method to increase your stock holdings and limit the risk is to invest in a total stock market fund like the VTSAX. It has a market cap of over $1 trillion.

For those investors that could not afford to buy GOOGL or Amazon at their peak price of over $2,000, this is your moment.

Both AMZN and GOOGL are poised to go higher with more people online than ever.

What makes GOOGL special is their powerful search engine. GOOGL handles over 90% of all search queries worldwide, Google is dominating the global search engine market share.

There are 8 billion people on the planet. An estimated 37 per cent of the world’s population – or 2.9 billion people – have still never, ever used the Internet. Therefore, GOOGL has no where to go but up. Get a ticket to this ride as fast as you can.

Personally, I feel the stock is undervalued.

Maybe that is why the company board of directors just approved a $70 billion-dollar buyback in April of this year. What that spells for investors…Cha Ching!

GOOGL also owns YouTube, which just closed on an NFL Sunday ticket access deal worth $2.5 billion. They are making money hand over fist.

Their balance sheet is so healthy because they are flush with cash and so little debt. Alphabet had $12.9 billion in debt in December 2022; about the same as the year before. However, it does have $113.8billion in cash offsetting this, leading to net cash of $100.9 billion.

That is why they can afford a $70 billion dollar stock buyback. Typically, when this occurs the stock price goes up in value due to less shares being available.

Your girl has got in on this by buying shares throughout the last year. Even with a modest stock split in the future, I would own thousands of shares.

At that point, I would likely diversify some this into index funds to limit my exposure to losses in case the market does a swan dive.

As of 30 May, according to Coin Price Forecast, Alphabet price could hit $155 by the end of 2023 and then might reach $163 by the end of 2024. Analysts estimate it could rise to $219 within the year of 2025, and was anticipated to reach $252 in 2026, $302 in 2029 and $362 in 2033.

GOOGL is minting millionaires.

GOOGL can help facilitate the American Dream.

Instead of hoop dreams or being a movie star or Rockstar, you can be a financial Rockstar. You can be a stockstar!

Therefore, if you have champagne wishes and caviar dreams, then this is the place to be.

How I became a 401(k) Quarter of a millionaire

Glasses, Sparkling Wine, Cheers, Sun Set

I remember it like it was yesterday. I was just starting out and knew I needed to look into saving for my future. I was beginning at ground zero with $0 saved for retirement.

This was in line with the average 401(k) balance for a young person starting out in their 20s. My employer was offering 50% for every dollar we contributed up to 6% of our salary. I was all set to start making some moves into investing for my future so I got started right away. Then boom! Barely into starting out on my journey, the housing market crashed in 2008.

The Great Recession rolled in and people were losing homes and jobs left and right. I got my pink slip in 2009. I felt like I had just put $2 in my account. Not only did I lose my job, but also my employer contributions including thousands of dollars due to the fact you had to be an employee for 5 years to be fully vested. I was discouraged, but not defeated.

I always keep an up to date resume so I started sending it out. It took months, but I finally got a new gig that allowed me to be 100% vested from Day 1. This has helped me grow my nest age from $6,500 in 2010 to past a quarter of a million ($250,000) over a fairly short time later thanks to a raging stock market!

Total Vanguard Assets beginning from 2010

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After I read a Fidelity report that stated 401(k) millionaires are on the rise, I figured I could be one of them too.

Retirement Savings Balances, Numbers Of Fidelity Investments 401k And IRA  Millionaires Set Records | Investor's Business Daily

According to numerous financial pundits, it is recommended that you even need a minimum of $1 million to retire.

The Latest 401(k) Balance By Age Versus The Recommended Amount

First, I had to get to $100k and that put me on the path to eventually passing the $250,000 mark. So you see, you have to have a goal. This is what I did to make it happen.

1) Set a goal

You can’t get anywhere without first knowing where you want to go. Therefore, I set a goal for myself of $100,000. I did this because after doing some research, I found that the first $100k is the hardest.

However, once you reach this milestone you can stop contributing completely to your 401(k) and still become a millionaire in 30 years without adding another penny.

As long as the stock market continues what it has done over the last 40 years (1980-2020), then you can expect returns of 10% a year. This will get you where you want to go over the long term. I’ll show you.

In 2012, I had $25,000 invested and by 2015, I reached my goal of $100,000. I have more than doubled my money since that time. You see how much faster your retirement accounts go up once you reach $100k. That money is doing all the heavy lifting for me.

It can take 5-10 years to reach the first $100k, but the next $100k may take only 3 years. Therefore, every year the next $100k takes less time.

Why Saving Your First $100k is a Big Deal - Four Pillar Freedom
Fourpillarfreedom.com

2) Cut expenses

I learned about house hacking from listening to a podcast on Bigger Pockets years ago. House hacking allows you to cut your housing expenses by 25% or more. Basically, you rent out your property and decrease your mortgage payment by having renters and becoming a landlord.

The other thing you can do is move to a less expensive location in order to save and invest the difference. You can also do this with a partner or roommate as you will have shared expenses that lower your living expenses.

I got my expenses down very low which allowed me to go from a savings rate of $1 to $5 dollars a day or 3% of my income to eventually working my way up to saving and investing 40% of my income.

Around 2013, my savings rate was 15%. Then it went to 25% in 2015. And I got it to around 40% by 2018.

I would incrementally increase my savings rate by 1% a month or a year depending on what I had going on. This is one of the best ways to give yourself a raise without feeling like you are being deprived.

Confessions of a Shopaholic: How to Stop Impulse Buying! – THE FASHION HALL

Sacrificing when you are young and loose like a mongoose is best. Limiting your expenses during the lean years are well worth it.

Consider this. According to Vanguard, while the average 401(k) savings balance is over $100,000, the median account balance is much less at $25,775.

Age Average 401(k) balanceMedian 401(k) balance
Under 25$5,419$1,817
25 to 34$26,839$10,402
35 to 44$72,578$26,188
45 to 54$135,777$46,363
55 to 64$197,322$69,097
65 and up$216,720$64,548
Source: How America Saves 2020

3) Pay off debt

There was a time I was paying $448.65 a month for a car payment. I also had a $20,000 personal loan at $333 a month. Talk about a money suck!

Jay z holy grail shopaholic GIF - Find on GIFER

This was draining my ability to save more. Once I got those items paid off, I started redirecting that money to my savings and investments.

That allowed me to put money into an emergency fund, brokerage account, 401(k) and my Roth IRA.

4) Start an emergency fund

The only way to stay out of debt is to have money in the bank so you will not need credit in the first place. Access to credit can become a nightmare when you have to start paying a large percentage of your income toward managing it. Therefore, I found a good number to start with is $1,000.

Then I worked my way up to $5,000. Again, I moved this number up to $10,000.

My personal suggestion is for people to have at least a minimum 3-6 month emergency fund. You can keep the credit card debt off you, if you can have money set aside for car and home repairs that tend to pop up at exactly the wrong time.

5) Be consistent

No matter what, I made sure to put money in my retirement accounts . If the choice was between having fun on a vacation or saving $10,000 first, I choose to save. Responsibility first, fun later. That is what my dad always used to say.

I save and pay myself first before doing anything else. That includes paying the rent! After my 401(k) and Roth IRA contributions are made, then I pay the bills.

6) Keep increasing your income

I increased my income through both annual cost of living increases, asking for and receiving pay raises, or getting a promotion. I was able to increase my income by 50% from my early 20s.

Every time I earned more money, I increased my contributions. However, please know that income is not enough alone to build wealth. It’s what you save. Notice the Vanguard chart below shows that higher income does not correlate with a higher 401(k) balance.

Annual income Average 401(k) balanceMedian 401(k) balance
Less than $15,000$8,260$1,356
$15,000 to $29,999$13,069$4,020
$30,000 to $49,999$29,740$10,439
$50,000 to $74,999$66,033$27,630
$75,000 to $99,999$113,143$54,020
$100,000 to $149,999$177,597$91,470
$150,000 and above$298,851$154,989

7) Live on cash

I know you hear this all the time, but cash is king and it is best to stay away from plastic. Debt just weighs you down. That money could be put to work for you in Mr. Market.

America likes to reward investors and shareholders by paying dividends. The more you invest the more you earn. Without doing any additional work, you are making money from income you already earned years ago. That is truly how you work smarter and not harder.

8) Invest in growth stocks

I started with a few thousand bucks and put it into Amazon and Apple back in May 2013. You can see from below that was the prices they were selling for back then. Amazon was going for $258 a share.

AMAZON.COM INCBuy5.0000$258.84
APPLE INCBuy3.0000$463.66

After investing more with both companies, as you should not only buy the product but the stock as well, the stock splits and appreciation has caused my investments to go up. I remember being amazed that Amazon had gone up to almost $2k a share. I even took a picture of it. Cause you know, seeing is believing. Back then it was going for $1,897 a share.

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Amazon is now $3,300 a share! That is inching closer to the S&P 500 price of $4,000. Keep in mind the S&P 500 is made up of over 500 stocks.

Amazon is just one company. Its evaluation is pushing closer to what the evaluation is for 500 companies. Amazing! That is when I learned growth stocks can make you rich.

9) Invest in index funds

I invest with Vanguard because they have the lowest expense ratios I have seen. You can invest in the VITSX or VTSAX and get a low expense ration of around 0.003% and 0.04%, respectively.

The goal is to keep maintenance costs low as this will eat into your money later when you take those required monthly distributions (RMD) .

That is a good reason open up a Roth.

10) Have a Roth IRA

The Roth has no RMDs. You can let it ride forever or whenever you do take money out it is tax-free. Instead of paying interest on distributions with your 401(k), you could get access to them for free with a Roth.

If you are unable to do a Roth due to income limitations, then you can do a backdoor Roth. This allows you to convert your 401(k) into a Roth with a conversion ladder. Due to the Roth allowing you to make after-tax contributions, this is the superior investment vehicle.

Find a way to get one and watch that money go in after-tax and come out tax-free because you have already paid taxes on it.

And there you have it folks.

As of this writing, I have continued to watch my investments go up and continue to invest regularly. It has been awesome to watch my money grow. It has been very rewarding making those early sacrifices in exchange for building more wealth.

I have more money and freedom than I have ever had. All the sacrifice was worth it in the end.

My next money goal is 401(k) millionaire.

Keeping track of my net worth, investment portfolio, spending habits and increasing my savings have all helped me get here.

So my advice to you all is to keep stacking that dough.

Retail Apocalypse Coming To A Storefront Near You

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It was a regular Monday.

Or so I thought.

The birds were chirping, car horns were blaring and then the news hit **BAM!! POW!** kind of like in those Batman Comics.

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Spread all over the news was that Retailer Forever 21 had filed for chapter 11 bankruptcy.

The US is now on pace to having a record 12,000 store closures by the end of 2019.

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The reason Forever 21 bankruptcy filing stings so much is that the retail sector has lost nearly 200,000 jobs since the start of 2017.

It seems as if the retail sector is having its own market correction. So many businesses were in a constant state of new store openings, ribbon cutting, and champagne toasts that they failed to stockpile any cash for a rainy day.

With many consumers maxed out after all that easy credit flowed like champagne, it is now time for companies to pay the piper.

However, it not just that companies are bleeding cash due to heavy rents and debt obligations. There also is this little thing called a trade war going on. The trade war between the United States and China isn’t helping any. But if we really think back, most retailers put themselves in this vulnerable position by spreading themselves too thin.

Chasing after never ending profits in the quest for the retail equivalent of the holy grail: increased annual revenues.

Think Subway’s $5 footlong. The world’s largest fast-food chain closed more than 1,000 stores last year (Subway closed 1,100). Subway started its restaurant purge in full force in 2016, when it had more US closures than openings for the first time in its history. It said it plans to keep closing restaurants as it tries to become more profitable.

There is also a restaurant apocalypse going on as many as closing including Pizza Hut, as they are getting out of the sit-down restaurant business. It’s becoming a strictly carryout and delivery pizza chain, like Domino’s and Papa John’s.

However, these companies boxed themselves into a corner. What happens when easy credit dries up and customers are no longer willing and able to shop? It’s kind of like that scene in Indiana Jones. You know the one I’m talking about.

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As most companies have no leverage with creditors after a bankruptcy filing, in many cases they lose equity or control over their companies.

Like what happened to American Apparel. The owner went public and was rewarded handsomely with hundreds of millions in stock. Once the company filed bankruptcy in 2011, share prices went from as high as $15.80 in 2007 to being worth less than 80 cents. The owner had over 800,000 shares of his stock and pretty much 100 percent of his net worth locked up in the company. I’m guessing he never heard of a company called Enron. If so, I doubt he would have so much of his fortune in just one stock. Anyway, what happened next is just heinous. The owner went from $500 million to $0 in net worth once the company went bust.

Some people have no idea how invested an owner is in a company until the tide goes out and see who is swimming naked, which basically means in heavy debt.

In recent retail headlines, stores such as Gap, Charlotte Russe, WetSeal, DEB, Rue 21, Gymboree, Charming Charlie, and Toys’R’Us have all thrown in the towel. What makes Forever 21 stand out in this sea of closures is that the retailer is still owned by the founders. However, they too are having profits squeezed by online shopping and e-commerce giants Amazon and Walmart.

Most retailers in these modern times in the age of Instagram are turning more to debt and becoming highly leveraged as a result. This hurts businesses in the long run. Those who manage to avoid piling on too much debt and stay lean are the ones who manage to stay open and profit.

According to Jeff Spross, avoiding the clutches of private equity can make or break a company. For example, after being bought by a trio of private equity companies in 2004, Toys ‘R’ Us’ debt burden rose from $2.3 billion to $5.2 billion in 2017, while its cash stockpile shrank from $2.2 billion to $301 million.

Simply put, private equity firms take the companies cash in the form of fees and replaces it with debt. Once retailers are unable to sustain the high interest payments on this new debt that was supposedly needed in order to expand operations, then the business goes under.

This wave of bankruptcies is therefore not a coincidence as many retailers were highly leveraged but didn’t file for bankruptcy until the interest kicked in and the bills came due starting in 2019, which will continue through 2025.

The retail chopping block is brutal as store closures can hurt stock prices, brand loyalty, consumer confidence, and retailers bottom lines. For instance, many companies are notifying employees in some cases only days before store closures.

That was the case with Dean & DeLuca in Georgetown as they were riddled with debt and couldn’t pay their vendors. The company was so backed up on rent that it racked up $96,000 in back rent and started get hit by lawsuits from angry suppliers. One funny line in this NY Post article read “Can’t afford that $45 box of cookies at Dean & DeLuca? Neither can Dean & DeLuca.” The domino effect and trickle-down economics also lies in the fact that vendors may go out of business due to Dean & DeLuca’s failure to pay them thus putting more employees out of work and out of a job. The company knew it was bleeding money for years, but only informed employees of its closure less than 72 hours before closing up shop for good. Some of these employees had been with the store since it opened in 1993. After 25 years, these employees got no severance. To add insult to injury, they also defaulted on some employee salaries, which is a double-whammy; no paycheck and no job.

This let’s you know that the employee is the sacrificial lamb that gets slaughtered when a retailer takes all the money out of a company. This feels reminiscent of the rumblings I heard about WeWork before their failed IPO.

According to Scott Galloway, WeWork had numerous red flags:

My goddaughter informed me she’s dating a club promoter, a red flag. Occasionally, red flags marry each other, the Biebs and Hailey Baldwin — what could go wrong? So now, imagine red flags the dimensions of Kansas. Buckle up:

— Adam Neumann has sold $700 million in stock. As a founder, I’ve sold shares into a secondary offering to get some liquidity and diversify holdings. Ok, I get it. But 3/4 of a billion dollars? This is 700 million red flags that spell words on the field of a football field at halftime: “Get me the hell out of this stock, but YOU should buy some.”

— Gross margins are a pretty decent proxy for how good or bad a business is. And this is a sh**ty business.

When the CEO (Neumann) wants to sale so many shares, it gives me pause to wonder why? If you don’t believe in your business (they never turned a profit), then why should I?

One retailer that managed to avoid debt, store closures, and heavy job losses due to avoiding debt and private equity is Best Buy.

Therefore, it is a simple recipe, kind of like KFC’s Kentucky Fried Chicken 11 herbs and spices with a secret ingredient (white pepper in case you were wondering), that will keep retailers or yourself out of the evil clutches of debt. I will share it with you. No debt + tons of cash = solvency.

You cannot go bankrupt if you owe no one.

You can put that last sentence on my tombstone. Like Drake and 2 Chainz, when I die bury me inside the casket that paid for with cash, put my money in the grave because in the next life I’m trying to stay paid. But seriously, I’d rather you expand your business or wealth portfolio slowly with cash than quickly with debt.

Always remember that patience is not only a virtue, but it is how you can avoid debt through delayed instead of instant gratification, which is how you get and stay rich.

My goal here is to help you along your wealth journey. I hope this post helps you do just that. You are not alone. Have a question? Drop me a line.

And as always, if the retail apocalypse comes…

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